NYU Stern School of Business


Originally Published in Sustainable Brands Seminal research shows that sustainability is driving market growth in CPGs; products marketed as sustainable grew 5.6x faster than conventionally marketed products, and 3.3x faster than the CPG market. This week, the NYU Stern School of Business Center for Sustainable Business and IRI® released the findings of a new U.S.-based study and established the Sustainable Share Index™, an in-depth analysis of consumer purchases of products that are marketed for their sustainable attributes — the research finds…